I've always had an entrepreneurial drive. I started working at 13, even while still in school, and quickly realized that a traditional job wasn’t for me.

With that insight, I earned my bachelor’s degree in Business Administration and spent years in real estate and social housing, all while searching for a business that would allow me to break free from the 9-to-5.

Along the way, I ran a nail salon and explored network marketing—but none of these ventures succeeded.

It wasn’t until a series of unexpected events that I discovered my true passion: process optimization and strategy, drawing on the Dutch efficiency we’re known for—maximizing results with minimal effort.

In 2015, I took a leap of faith and began sharing what I had learned by organizing small meetups in local cafés during my free time. What started as simple gatherings eventually laid the foundation for the work I do today.

That’s when it all clicked. I knew I had found my calling, and it’s been a rewarding journey ever since. Now, I not only help businesses optimize their processes but also offer workshops and masterclasses on time optimization, empowering people to work smarter, not harder.

In 2017, I officially launched "The Declutter Company," turning my passion into a business.